ISL
Commercial
2017
Overview
We conceptualised and executed the sporting language of multiple ISL campaigns, translating elite football into visually striking yet technically authentic sequences. Working alongside some of India's finest footballers, we meticulously studied and recreated the mechanics behind signature skills, movement patterns and match situations, breaking down every action to ensure precision in execution. The result was a series of campaigns that balanced technical credibility with cinematic flair, reinforcing the ISL's ambition to position football as one of India's most dynamic sporting spectacles.
Conceived to elevate the profile of football in India, the Indian Super League's flagship campaigns celebrated the emergence of a new sporting movement by combining cinematic storytelling with the energy, flair and spectacle of the modern game. Featuring some of the country's leading footballers, the campaigns sought to redefine how Indian football was presented to audiences, establishing a bold and aspirational visual identity for the league.Add the project details here.
Info:
Year
2017
Scope
Commercial
Client
Indian Super League
Categories
Commercial
Credits:
Production Company
Asylum Films
Director
Razneesh Ghai
Director of Photography
Dhruv P. Panjuani
