NBA India
Branded Commercial
2023
Overview
Cannes Lion Gold winning NBA India Campaign, Jump. We designed the sporting framework of the campaign, translating the essence of basketball into sequences that were both visually striking and technically authentic. Every movement and on-court action was developed to reinforce the emotional arc of the film while remaining true to the rhythm and vocabulary of the sport. By carefully assessing the capabilities of the featured athletes and performers, we tailored the basketball choreography to their strengths, seamlessly merging cinematic storytelling with fluid, high-intensity gameplay that elevated the campaign's visual impact.
Created for NBA India, Jump In celebrated basketball as more than a sport—it explored the discipline, resilience and sense of belonging that define the game. Framed around an emotionally driven narrative, the campaign blended compelling storytelling with dynamic basketball action to capture the energy, aspiration and culture synonymous with the NBA.
Info:
Year
2023
Scope
Branded Commercial
Client
NBA India
Categories
Commercial
Credits:
Agency
Liwa Advertising DMCC
Director
Tahaab Rais
Producer
Sagar Rege
Director of Photography
Satchit Paulose
Sports Choreographer
Dhruv P. Panjuani
